Senior Product Designer at Flo

Senior Product Designer at Flo

Senior Product Designer at Flo

Senior Product Designer at Flo

Flo is the world's #1 health app, with over 380 million downloads and 80 million monthly active users. I've led multiple first-to-market features for perimenopause.

Flo is the world's #1 health app, with over 380 million downloads and 80 million monthly active users. I've led multiple first-to-market features for perimenopause.

Flo is the world's #1 health app, with over 380 million downloads and 80 million monthly active users. I've led multiple first-to-market features for perimenopause.

Flo is the world's #1 health app, with over 380 million downloads and 80 million monthly active users. I've led multiple first-to-market features for perimenopause.

Perimenopause Score

Perimenopause Score

Empowering women to understand the impact of perimenopause on their daily wellbeing, with personalized and clinically verified support.

2025 • Case study coming soon

Switch to Perimenopause

Switch to Perimenopause

Guiding perimenopausal women into a new area of Flo built just for them.

2025 • Case study coming soon

Withings blends beautifully designed devices with clinically validated insights to help people take control of their health. I led projects that spanned hardware, software, and services.

Withings blends beautifully designed devices with clinically validated insights to help people take control of their health. I led projects that spanned hardware, software, and services.

Withings blends beautifully designed devices with clinically validated insights to help people take control of their health. I led projects that spanned hardware, software, and services.

Withings blends beautifully designed devices with clinically validated insights to help people take control of their health. I led projects that spanned hardware, software, and services.

U-Scan Experience

U-Scan Experience

The end-to-end journey for the world’s first at-home urine lab. From set up to rich data interpretation.

2024 • Case study coming soon

IBM is a global technology leader helping organizations transform through innovation, cloud, and AI. Its expertise spans industries, powering solutions that make businesses smarter, faster, and more resilient.

IBM is a global technology leader helping organizations transform through innovation, cloud, and AI. Its expertise spans industries, powering solutions that make businesses smarter, faster, and more resilient.

IBM is a global technology leader helping organizations transform through innovation, cloud, and AI. Its expertise spans industries, powering solutions that make businesses smarter, faster, and more resilient.

I'm a Senior Product Designer at Flo Health in London, where I lead design for perimenopause — one of the most meaningful and nuanced stages in a woman’s health experience. Before this, I spent four years at Withings in Paris, delivering business-critical projects that reached millions. From launching new device categories like U-Scan to building the Withings+ subscription service, my work centred on health, data visualisation, and behaviour change at scale.


Prior to Withings, I designed sales enablement tools at IBM Design in London. I studied Industrial Design at Loughborough University, balancing coursework with a part-time role at the Apple Store. A favourite career moment? Going from selling Withings devices to designing the experiences behind them.

I'm a Senior Product Designer at Flo Health in London, where I lead design for perimenopause — one of the most meaningful and nuanced stages in a woman’s health experience. Before this, I spent four years at Withings in Paris, delivering business-critical projects that reached millions. From launching new device categories like U-Scan to building the Withings+ subscription service, my work centred on health, data visualisation, and behaviour change at scale.


Prior to Withings, I designed sales enablement tools at IBM Design in London. I studied Industrial Design at Loughborough University, balancing coursework with a part-time role at the Apple Store. A favourite career moment? Going from selling Withings devices to designing the experiences behind them.


I consider myself a generalist. I lead projects from initial discovery through to polished implementation — shaping strategy, testing ideas, refining UX flows, and sweating the final details. I collaborate deeply across disciplines and thrive in teams that blend empathy with high standards.


My work has earned CES Innovation Awards and has been featured by TIME Magazine, The Verge, and TechCrunch.


Outside of work, you’ll find me in nature, in a coffee shop, or eating pastries — probably all three. And always, with music. In addition to the beautiful teachings provided by my parents, Lady Gaga taught me to love myself — because I was Born This Way.

I'm a Senior Product Designer at Flo Health in London, where I lead design for perimenopause — one of the most meaningful and nuanced stages in a woman’s health experience. Before this, I spent four years at Withings in Paris, delivering business-critical projects that reached millions. From launching new device categories like U-Scan to building the Withings+ subscription service, my work centred on health, data visualisation, and behaviour change at scale.


Prior to Withings, I designed sales enablement tools at IBM Design in London. I studied Industrial Design at Loughborough University, balancing coursework with a part-time role at the Apple Store. A favourite career moment? Going from selling Withings devices to designing the experiences behind them.


I consider myself a generalist. I lead projects from initial discovery through to polished implementation — shaping strategy, testing ideas, refining UX flows, and sweating the final details. I collaborate deeply across disciplines and thrive in teams that blend empathy with high standards.


My work has earned CES Innovation Awards and has been featured by TIME Magazine, The Verge, and TechCrunch.


Outside of work, you’ll find me in nature, in a coffee shop, or eating pastries — probably all three. And always, with music. In addition to the beautiful teachings provided by my parents, Lady Gaga taught me to love myself — because I was Born This Way.

I consider myself a generalist. I lead projects from initial discovery through to polished implementation — shaping strategy, testing ideas, refining UX flows, and sweating the final details. I collaborate deeply across disciplines and thrive in teams that blend empathy with high standards.


My work has earned CES Innovation Awards and has been featured by TIME Magazine, The Verge, and TechCrunch.


Outside of work, you’ll find me in nature, in a coffee shop, or eating pastries — probably all three. And always, with music. In addition to the beautiful teachings provided by my parents, Lady Gaga taught me to love myself — because I was Born This Way.